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Posted by Mike Alexander | General Issues | Thursday 13 November 2008 19:17

The New Internet Security Threats

 Foreword By The Editor

In this article by Louise Goldstein, a number of important security issues related to the modern Internet, or Web 2.0, as it is commonly known nowadays, are brought into focus. Modern technology is incredibly complex but is now in general use everywhere and its ubiquity is part of the problem. The bad guys are still out there and they are finding ever more ways to attack us. Vigilance has never been more important than now.
Mike Alexander
Author of ‘Internet Traps, Ripoffs And Pitfalls

The Modern Internet

Malware logo Crystal 128.

Image via Wikipedia

The Internet has given birth to a lot of new possibilities. It is a worldwide marketplace, a communication gateway, a networking venue, and a lot more. However, it has also opened us up to new dangers: viruses, trojans, and many other kinds of Internet malware are all over cyberspace, ready to launch an attack on whoever is vulnerable.

The first line of defense is knowing the enemy. So take a look at these latest Internet security threats. You just might meet one of them one of these days.

Scareware

Malware today are often disguised as anti-virus software and anti-spyware. Take, for instance, Vista Spyware 2011, Windows Restore, and Microsoft Security Center 2011. These software pretend to scan your computer then pretend to find viruses and registry problems and other stuff that should scare you into paying for the software to clean up your computer. (That’s why they are called scareware: because they scare you).

But in truth, the viruses and registry issues were never there in the first place, so you end up spending money to fix troubles your computer never really had.

LizaMoon

This is another scareware that is causing problems for millions of Internet users.

As of March 31, 2011, this malware has been found crawling on more than 500,000 web sites and has shown to be one of the most rapidly spread virus attacks in Internet history. What is worse, this virus not only tricks you into paying for basically useless software, it has also been reported to drain its victims’ credit cards.

Mobile Phones And Social Networks

Mobile phones and social networks are popular new targets for online attacks. Facebook and Twitter users are particularly vulnerable because the messages that contain malicious links come labeled with the names of people they know and trust, so they are more likely to click on these links.

URL Shorteners have also become common tools for driving people to malicious sites, as you never really know what you are clicking on until you reach the site in question.

Mobile phones are popular targets these days. After all, as Denis Maslennikov, a senior malware analyst at Kaspersky Lab, explains, “Any mobile device, be it a smartphone or a basic mobile phone, has a direct connection to its owner’s money via their mobile account”.

Router Attack

While you are worrying about the safety of your computer or your web site, by the way, you might want to worry about your router as well. Hackers who have become bored with taking down Web servers through traffic flooding are now shifting their attention to routers, taking advantage of the vulnerabilities of the Border Gateway Protocol to take servers down. Unfortunately, there is not as yet a quick-and-easy way to protect routers from hacking.

In addition to implementing tighter authentication processes, filtering direct traffic better, and getting tools to detect and trace attacks, ISPs and carriers need to band together and, as a group, implement a protocol that will tighten overall security. This will prevent hackers from infiltrating a secured ISP by tunneling through a trusted-but-less-secure ISP network.

Protecting Yourself

For most of us, the best and easiest way to protect ourselves online is by investing in good quality Internet protection software. If you are low risk, meaning you don’t download a lot of stuff and seldom click on links, you can survive on a free one and there are many good free anti-malware programs from reputable companies out there.

However, if you love to download files, be they movies, PDFs, and most especially, software, or if you like to click links on Twitter or Facebook, you should definitely invest in a good, paid Internet security software. Never trust pop-ups that claim to find more problems than your reputable antivirus has warned you about.

Malware may have grown more sophisticated these days, but anti-virus companies have likewise grown smarter. There is no reason why you should be out in the cold when it comes to online protection.

About The Author

To be sure you are always protected you should have antivirus software installed on your computer. Antivirus review sites will keep you updated with the latest information on viruses.

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Posted by Mike Alexander | Internet Security | Wednesday 2 November 2011 11:20

Web Site Search Engine Optimization

Foreword By The Editor

In this article, Daryl Campbell suggests three simple ways to achieve on-page search engine optimization (SEO) without having to dwell on the complexities that can sometimes be so easy to get bogged down in. For more information on this subject, as well as others in the field of Internet marketing, go to the last paragraph (About The Author) and follow the links there.
Mike Alexander
Author of ‘Internet Traps, Ripoffs And Pitfalls

Traffic

A graphical despiction of a very simple html d...

Image via Wikipedia

Say the words web site search engine optimization and many of us will reach for the extra strength Tylenol. The mountain of information you seemingly have to digest in order to improve your search engine ranking can be daunting.

So why do people study web site SEO like it’s the finals of a college exam? Because the overwhelming majority of their (and your) site traffic will come from search engines. Optimizing your web pages the correct way can increase the ranking of your website and bring you more targeted traffic from people who are willing to buy your product, sign up for your opt-in email list or take some other action. It also has the added bonus of increasing your link popularity since many other webmasters will be very anxious to exchange links with a high ranking site.

But do you really have to take a postgraduate course to learn SEO? Not necessarily. There are some basic tweaks that you can make right now to your web pages that have the potential to increase your search engine rank.

Keyword Search Terms

This is the reason eighty percent of your site traffic comes from search engines. If the Internet is the information superhighway then keyword search terms are the guide posts. Choosing the right ones can be a science all its own. Use the free overture keyword (keyword) research tool to find terms relevant to your site content that people are looking for. Higher search results mean more competition. There is plenty of profit to be made in utilizing keywords that get anywhere from 500 to 5000 searches per month. You should then compile a list and use these keywords on every page of your website including the title.

However don’t go overboard. Keyword stuffing is a no-no with the search engines. It reminds them too much of the many automatic website builders that scrape content from other sites and create web pages overloaded with keywords and little else. Keep focused on providing useful information and use the keyword search terms where relevant.

Meta Tag Optimization

Five years ago, I would have told you meta tag optimization was essential to your web page. Nowadays search engines rank the importance of meta tags very low. Some do not consider them at all. So why use them? Because even if they a make up a small part of a search engine’s ranking formula, that’s an extra advantage for you.

Meta tags are usually located at the top of a website. Just open your web page in a browser window, click view on your menu bar and then select source. This is the HTML version of the web page. You can also do this with FrontPage, Dreamweaver or any other web site building software. Find where it says ‘meta name= keywords content’ and place your keywords between the empty quotations. Do the same with ‘meta name = description’ and place a brief site description between the quotations. Meta tag optimization may have lost much of it’s importance but every little bit helps.

Web Site Content

If you want to know how to take some of the complexity out of web site SEO, this is it. I’m sure you have seen many a site with dazzling graphics and awesome multimedia slideshows. None of that means anything without good unique web site content. Have at least a minimum of 300 words per page. Also make sure your text is in HTML (which stands for Hypertext Markup Language). Don’t let this throw you. HTML is the way search engines read your web pages. If you want to learn HTML, I recommend Dave Kristula’s website at http://www.davesite.com. The main thing to focus on is writing quality useful web site content that will please your visitors as well as the search engines.

Summary

A good search engine ranking is important for any online business. While there is a lot to learn concerning website SEO, just start with the simple steps we mentioned above. Keep in mind that if you give any web site search engine precisely what they want, they in turn will reward you with more site traffic and customers ready to take a look at your offer.

About The Author

Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to grow your successful online business at Internet Marketing Guide

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Posted by Mike Alexander | Search Topics | Tuesday 4 October 2011 10:13

ITogether launches iPad guide for SMBs

A Yorkshire based security specialist firm, ITogether, has put together an online guide for small businesses on how to get the most out of the iPad.

The guide is apparently a reaction to a survey the company commissioned, which showed that many business users are failing to take full advantage of the facilities offered by the Apple tablet.

The survey in question found that while almost all of those questioned were using businesses apps on their iPad, nearly half of them, 41%, hadn’t synched their iPad with Microsoft Exchange.

Three quarters of those who had failed to do so admitted that they hadn’t because they weren’t sure how to set it all up.

Hence the guide will show you how to accomplish this task, and also highlights the considerable number of business apps which can be downloaded to help the average SMB.

Furthermore, it points out the security strengths of the iPad, including “ full device encryption, pass codes and other remote management policies”.

Simon Richardson, Co-Founder and Managing Partner, ITogether, commented: “The research findings were alarming – the iPad is a significant investment so it was concerning that many people weren’t using it to its full potential.”

“The guide contains step by step guidance about how to access work email accounts quickly and easily via both iPad and iPhone.”

If you want to have a read of the online guide, you’ll find it on the ITogether blog page.

Posted by Mike Alexander | Internet News | Tuesday 4 October 2011 00:38

Search Engine Marketing

Foreword By The Editor

This article by Koua Her covers the important, indeed vital, topic of search engine marketing. Of all the options generally available to online marketer today, search engine marketing is probably the most effective and efficient method of ensuring a reasonable level of success, even for newcomers to the field.
Mike Alexander
Author of ‘Internet Traps, Ripoffs And Pitfalls

Image representing Google AdWords as depicted ...

Image via CrunchBase

There are many so-called search engine optimization (SEO) ‘experts’ who are really just after your money. They would have you believe that knowledge of how search engines work is so tremendously difficult to understand that you really must hire them. However, before you invest any money by paying someone to optimize your website, first consider just what search engine marketing is.

The real goal with search engine marketing is to create fresh traffic for your website or blog. It is a lot easier to accomplish than it was previously. The reason is that more and more websites are using blogs to acquire fresh content online. As long as you target individual keyword phrases, the blogging platform will build your web pages for you.

Certainly you have to put the content online, but you are really targeting search engines by marketing a specific keyword phrase within the title, and within the introduction and closing of your blog article. This is known as search engine bait and is an excellent way to create a marketing plan using the search engines.

Along these lines, you need to bookmark your blog posts at the premier social directories and that way create greater search engine attraction. Now you have taken your search engine marketing efforts beyond your individual blog and are reaching out to the directories that are spidered consistently, sometimes daily, by the top search engines.

Another thing you can do to practice search engine marketing is to purchase PPC (Pay Per Click) advertising. This form of advertising has been around for several years now, but today Google Adwords still totally dominates the market.

You can quickly set up a campaign on Google and be on the first page within a matter of minutes. A word of caution though: take your time to learn the ins and outs of Google Adwords before you invest your money with them. Surprisingly, more campaigns with them today lose money than are actually profitable.

You can also purchase less expensive traffic on various other search engines including Yahoo and MSN. There are many other areas of PPC advertising too, including 7Search, Kanoodle, Bidvertiser, and many more.

One final thing we want to mention in regards to search engine marketing is submitting your website to search engines and directories. You can get organic listings for your website and create backlinks by utilizing this method of marketing to search engines.

If you have the funds to invest you can utilize ready-made applications like Search Engine Blaster, which professes to automatically complete the whole process and effect submissions for you. This can be a big time-saver as there are literally thousands of search engines and directories to submit to.

About The Author

Make sure you are using a service that’s reliable, safe, and more importantly, beneficial to you and your family.

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Posted by Mike Alexander | Search Topics | Sunday 25 September 2011 20:35

Working From Home – How To Separate Work From Leisure

The big thing about being a freelancer is that it is very hard to separate yourself from the computer once there is work to be done. In my early days of working from home, I only had a few hours of sleep everyday. Most of the time, I was in front of my computer trying to finish the project as early as possible so I could take on another one. Even when I was working as a virtual assistant with a schedule of 8 to 4 on weekdays, I was always tempted to find another project during the evening or on weekends. Most of the time, I could not find the time to relax and spend it away from the computer.

One of the most important things to master when you are working from home is to strike a balance between career and home life. This is very important if you wish to have a happy existence. The following are the things you can do to achieve it:

How To Separate Work From Leisure

  • Designate a separate space from your home solely for working. This would allow you to get into the right frame of mind when you sit down to work and during the time when you leave the workplace after you have consumed the number of hours allotted for working.
  • You have to make a plan. Set a time when you are going to start to work and when it is time to stop.
  • Always have a set of goals to achieve during the day and leave the workplace once these are done.
  • Limit the working time to a number of hours and take a break during lunch or by taking a walk outside of the house.
  • Give your leisure time more attention. You have to plan it and stick with it. Do not sacrifice it for more work.
  • Make a list at the end of each working day of all the stuffs that you want to get done the following day.

Most work from home folks tend to get lost tracking the time when they are busy working. This will lengthens the day and makes it hard for them to take the needed break away from the computer. Eventually, they can ask this question, “Is this what I want to be living my life for the long term?”. If not, then you have to make the decision of setting strict boundary between work and leisure and stick to it no matter how tempting it is to keep working. Discipline is the key to success and balance. You can have both if you commit to both. There will always be more work to do, so the only solution is to learn to self-regulate.

You can visit my blog, The Freelancer Notebook, if you’re looking for work at home opportunities online. Or, you might just want to browse through the blog and look for some tidbits and info.

Article Source: http://EzineArticles.com/?expert=Dodong_Santos
http://EzineArticles.com/?Working-From-Home—How-To-Separate-Work-From-Leisure&id=6399645

Posted by Mike Alexander | Internet News | Sunday 25 September 2011 20:19

Merchant Secrets To Successful Affiliate Marketing

Foreword By The Editor

In this article by Nigel Canham, the area of affiliate marketing from the perspective of the merchant, is covered in some detail. There can be no doubt that affiliate marketing can be very profitable for merchants due to the fact that, in effect, it is a form of outsourcing. Nigel emphasizes that training and incentives are the keys to finding and motivating affiliates.
Mike Alexander
Author of ‘Internet Traps, Ripoffs And Pitfalls

Coaching, Tools And Support

For an affiliate marketing merchant, it is fair to say that success or otherwise hinges to an enormous extent upon the volume of traffic your affiliates manage to entice to your website and the subsequent sales you may achieve. Affiliate marketing programs have invariably been (and will carry on being) one of the most effective ways to produce traffic, accomplish better market share and so boost profits, but they must be used correctly. The primary requirement is a good understanding of just what motivates someone to become an affiliate marketer because, with this knowledge, you are going to be much better placed to make available a captivating package of coaching, tools and support. Done properly, this will quickly put your site at the cutting edge of whichever market you’re targeting.

It ought to be remembered that your affiliates will characterize your business’s presence online. To hire an affiliate who will not present your organization and its merchandise in the very best light possible is akin to throwing money away. A bad affiliate is actually not likely to affect your financial well-being, nor be a strain upon any essential resources, simply because they only earn money from the things they sell. Nevertheless, you could lose out on some important revenue streams by possibly not incorporating a few tried and tested techniques that could result in the merchant/affiliate relationship being a lot more mutually profitable.

What Affiliates Want

So what exactly is it that draws the would-be online marketer to becoming an affiliate to begin with? The reasons are numerous and varied but a few of the most immediately apparent are detailed below.

  • The affiliate marketer is answerable to no-one other than themselves and the principal merchant; they are their own personal supervisor and there are no deadlines to meet.
  • They will tend not to need to employ people or, if they do, it would usually be in the form of an outsourcing arrangement with free-lancers.
  • Truth be told there is often no need to lease premises or retain an office. An Internet business may be run effectively whether seated at a PC workstation at home or relaxing with a laptop at the beach.
  • If set up correctly, this form of e-commerce can often be operated with minimum attention for 24 hours a day and 7 days a week.
  • There is no need to commute. The whole of their business is no further away than their personal computer.
  • A good affiliate program may generate an extremely comfortable income through a quality product backed by high online commissions (over 50%).

These are only some of the good reasons people consider affiliate marketing. Being a merchant, you ought to endeavour to enter into the way of thinking of your affiliates and provide a support package which will both excite them and offer beneficial training, support and assistance. The probability is that you already acknowledge this need. Numerous affiliate merchants have previously trodden the path of the marketer. Should you be one of those, you likely have a good idea of what your affiliates need. The newbie affiliate will quickly find their initial foray into the realm of marketing quite daunting. It is a tough environment to negotiate without having some form of direction, which is why training can be so important.

Personal Characteristics

To become productive, affiliates have to possess certain qualities of character that can help them drive their business forward. Qualities like determination (the drive to never give up even if things appear to be going nowhere); willingness to learn inside an ever-evolving online scene; self-motivation (simply put, not being distracted by domestic or other non-work related pressures); self-discipline (the ability to work within a pre-defined time each day or until the day’s aims have been achieved); a positive attitude (needed to counter any negativity that arises from within themselves and/or from others).

Certainly, as an affiliate merchant, it is definitely not your task to instill these factors in your affiliates but you may help encourage them by adopting an optimistic attitude. By and large, a tiny amount of encouragement can sometimes uncover qualities that lie hidden just below the surface of the would-be marketer. This can be accomplished with a minimum of effort by putting in place a high quality system of training and assistance which will allow them to have the confidence to drive their business, and therefore yours, forward. This is a win-all state of affairs and one which can generate a good income for you as well your affiliate marketers.

The principle emphasis must be on the need for training and encouragement for your affiliates to try and do the most effective job they can to create traffic and market your products to the fullest extent possible. After a little thought and energy you might soon have large numbers of affiliates offering your products right across the World Wide Web for 365 days a year, using synchronised and well-planned campaigns which will leave you and them more than adequately rewarded.

About The Author

You can learn how to set up your affiliate program the right way by visiting http://www.virtualaffiliatetrainer.com/membership/go.php?r=29&i=l0 and watching a no-cost two hour seminar by a five figure a day marketer. No charge, catch or clause. Just two hours of quality content. Or visit my blogs for more info. http://www.virtualaffiliatetutorial.blogspot.com or http://www.virtualaffiliatetutorial.wordpress.com

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Posted by Mike Alexander | Affiliate Marketing | Monday 5 September 2011 20:03

Inexpensive Computer Supplies

The Modern World

In the modern world, owning a computer has become more of a necessity than a luxury. In combination with the Internet, it offers the supreme convenience of making complicated tasks simpler and helping to finish uncomplicated jobs faster. Computers are undoubtedly one of the most useful tools that technology has provided and they can now be found in schools, colleges, offices, banks and corporate organizations as well as having many other applications for individual users such as gaming, socializing etc.

Photo of HP Tablet PC running MS Windows Table...

Image via Wikipedia

The range of computer brands is extensive too and models are available from many well-known companies such as Lenovo, Compaq, Dell, Acer and HP not to mention many smaller manufacturers.

Developments

Some of the latest developments that continue to ensure that computers really are at the very cutting edge of technological innovation are Bluetooth, touchscreens and so on. Computer makers now compete to offer as wide a range of features as possible too, so it is relatively easy to find the colors, configurations, specifications and designs you really want.

Online Retailing

As well as numerous ‘high street’ stores, computers and computer supplies are also made available for sale by online retailers. Some of these providers offer them at particularly attractive prices and also allow a greater accessibility of choice. By purchasing one of these more affordable computers, you can easily make huge financial savings. Another of the advantages of patronising an online retailer is the range of choice and, of course, you get to buy your computer or accessories from the comfort of your own armchair.

Before choosing an online retailer, it is good practise to conduct proper research beforehand. You can read reviews online and follow forum or blogs and check the credibility of their presentation. For cheap computers, online shopping is probably the best and easiest way to get exactly what you want at the lowest possible prices.

About The Author

Now get discount computer accessories from a UK based enterprise. Discount Office Needs is an active online supplier of all types of office products with affordable computer workstations and cheap computer accessories.

Posted by Mike Alexander | Computer Topics | Tuesday 30 August 2011 09:34

Decluttering Your Workspace

5949742053 2b687ea374 Decluttering Your Workspace
Did you know that decluttering office space doesn’t mean remodeling or reposition furniture? Even though it is nice to be able to remodel your workplace and reposition your furniture, this is not what makes you efficient.

The most important area of one’s workplace is your actual function room, and this is the area you should concentrate on should you want to optimize your day time. What will improve your efficiency is having a function space that’s clear of clutter and situated inside a manner which will optimize your ability to produce.

When workplace clutter becomes an issue, your ability to complete tasks will probably be negatively affected. We all know how essential it’s to discover paperwork and products we need on a daily or weekly basis. Even products we only need several times a month can become easily lost unless you declutter workplace room and organize files. Instead of danger losing a client or your job, make a point to obtain organized!

Filing Program

Any documents you require should be incorporated into a filing program. Do not place every thing in 1 drawer or folder. Rather, use basic alphabetization for quick reference. If you prefer you are able to use dates to sort paperwork. For some individuals or particular types of filing using dates function really well. Another concept to easily identify files would be to use folders that come with colorful tabs that you are able to write on.

Some careers need the use of reference information. For those who have paperwork or guides you need to use frequently, keep these inside a separate region. Label a drawer for resources, or consider placing these in binders. You can even buy binders of various colors to help differentiate in between every.

Label Your Work Space

Labels are a great method to declutter workplace room. Allow it to be a point to notate the contents of each folder and binder. Some folders and binders consist of clear slots that may be used to display a label. Be as brief and descriptive as you can. Prevent vague wordage when utilizing labels. Instead, incorporate dates and description without having writing whole sentences.

Numerous desks consist of slots for labels on drawers. If yours does, allow it to be a stage to use them. This might be beneficial ought to you miss work 1 day time and somebody needs to discover a particular file inside your desk. Plus, drawer labels will assist you to discover each document’s rightful location. Words, colors, and dates can help you declutter office function space successfully.

cc1 Decluttering Your Workspace photo credit: Edd Morgan

Desk Decorations

Adding personal touches for your desk can make the day time more pleasant. A family photograph here or a motivational paperweight there can really liven up your work space. Nevertheless, keep it to 1 or two products. Whenever you start to scatter unnecessary items all over your desk top, you may minimize your accessible function region and create confusion. An open region will provide you with breathing room and permit your mind to believe without feeling overwhelmed. If you can hang products on walls, do so. This can help keep the desk best cleared for function related items.

When you declutter office room, you might find items you borrowed from coworkers. This might be a stapler or some pens, or possibly a reference book. Avoid accumulation of these products by producing a point to return them as soon as you no longer need them. Do not allow materials to sit on your desk. Not only will this add clutter for your function room, but it is also an example of poor workplace etiquette. Other people might need those objects or materials, so make sure they’re immediately returned to their rightful location.

Whenever you declutter office room, you’ll promote effectiveness and positive habits. You might notice a quicker work day and simpler time locating the points you have to get the job done. This will not only alleviate your stress levels, but also make you a better employee. Customers will be pleased with your organized nature, and your coworkers will appreciate your reliability when you declutter workplace room.

 Decluttering Your Workspace
Posted by Mike Alexander | Internet News | Tuesday 30 August 2011 09:20

Don´t Let Your Inbox Rule

Checking your inbox for incoming electronic mails from time to time is not really a healthy habit especially if you are about to finish something or you are reaching a goal.
2060971239 d3c1ecce02 m2 Don´t Let Your Inbox RuleKeep the checking to a minimum and allow yourself to work and do away with your email later.

Little did you know that by just checking your email, let’s say every hour, would actually cost you too much time and would therefore delay you in meeting your deadline or in reaching your goal.

How can it cause delay on your job or tasks to be done?

This is because by checking your email almost every hour a day, there is a big tendency that you lose the concentration you have on your job.
Your focus will be lost and you will be distracted by the emails that have been arriving to your inbox.
I know how some of your friends would forward letters, jokes, greeting cards and even just a simple message and just by reading those, you are actually wasting your precious time.
Try to think the time you have spent in reading each email, digesting what the email is all about and then decide whether to reply to the said mail or choosing who to forward the mail to.
By just doing those things, you can now waste about 30 minutes to an hour, depending on how long the email is and how long you allow yourself to be diverted.
The 30 minutes to an hour that you’ve spent on your email alone can let you finish more important tasks already so, don´t limit yourself.

Also, I know how disturbing it is when your attention can quickly be diverted to another thing.

Try to imagine, you are writing an article about food supplements and their benefits and then when you checked your email, someone has sent you a message about the cons of taking food supplements.
Try to imagine what would happen to you.
Would you still want to continue with the article or would you have doubts with the one you are currently writing?
See the power of one new email have?
Just one message can make you stay out of focus and delay you from completing your task.

When is the best time to check your inbox, read mails and answer or forward it to somebody else?

Well, first thing to put to mind is to teach yourself to check your email at the maximum of two times a day only.
Do not exceed the number indicated and it is also much better if you just check it once a day.
The best time for you to do this is during the start of your day or during the night when you are about to sleep.
And when you do check your mail, answer first everything that needs to be answered and after that you can now have the freedom to forward some of it and read the irrelevant ones.

Checking, reading, answering and forwarding your email once or twice a day is very beneficial for you.
You can really save up your time and I bet, you will be surprised by how much time you will actually win if you restrict yourself in opening your email inbox from time to time.

Posted by Mike Alexander | Internet News | Tuesday 30 August 2011 09:19

The Pros and Cons of Outsourcing

5430064533 6db1006928 m The Pros and Cons of Outsourcing
cc2 The Pros and Cons of Outsourcing photo credit: markhillary

There is a great chance that you own a computer or any other piece of electronic equipment. There is also a great chance that you ran into some problems with these devices and called the manufacturer for technical support. There is a good chance that the technical support you called is located thousands of miles away from the company in another country.

This is called outsourcing. Companies today are now considering outsourcing their jobs in other countries, such as the Philippines, Mexico, India, and China because of cheap labor. The reason why outsourcing is very popular among companies today is because of cheap labor, quality services and it allows the company to focus more on important factors involved in letting the company grow.

Help desks, and technical support services aren’t the only outsourced jobs today. Now, companies are also outsourcing their payrolls, their business process, data entries, human resources and a lot more. Because of the growing competitiveness of other countries in the information technology, outsourcing companies are now widely available.

Here are some of the advantages of outsourcing services and the reason why companies are considering outsourcing their jobs:

• Lower personnel costs
• Allow the company to focus on more important factors
• Free up space in the company building for other important uses
• Increase productivity
• Effectively manage the jobs of a company
• Reduce cash flow
• Free up management time
• Increased company efficiency

However, with all the advantages of outsourcing, there are also disadvantages that you should consider. Here are some of the disadvantages that outsourcing will have:

• Loss of local jobs, particularly jobs related to customer service and technical fields
• The company losses direct control over the management
• Quality problems
• Slow response time, which can lead to frustration and anger of some of the customers
• Foreign agents sometimes have different accent that may be hard for local consumers to understand
• Slow resolution times
• Reduction of product sales because of frustrated customers or people who boycott a company’s products because they outsource

These are some of the disadvantages of outsourcing. However, if your target is cheap labor, you can definitely consider outsourcing. But you have to make sure that the quality of the services of an outsourcing company should be at par with your standards. For example, if you need a call center to be outsourced, you have to make sure that the employees of the call center company should be competent and qualified to get the job done. You should also consider the fact that they should be able to speak fluent English with an accent that is easy to understand.

Outsourcing has a lot of benefits that your company can take advantage of. However, before you outsource, you should first weigh the advantages and disadvantages and know whether outsourcing is for you.

If you want to provide jobs for your countrymen, then you shouldn’t consider outsourcing or you should consider outsourcing your company’s jobs to local outsourcing companies.

These are some of the things you should consider when you plan on outsourcing. You have to keep in mind that there are a lot of advantages as well as disadvantages in outsourcing. You have to be able to weigh it in order to arrive at a good decision in whether you want to outsource or not.

 The Pros and Cons of Outsourcing
Posted by Mike Alexander | Internet News | Tuesday 30 August 2011 09:19
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