Foreword By The Editor

The following article by Stephanie Powers focuses on the very important area of online promotions, with particular reference to CPA advertising. Basically, what this refers to is banner advertising, which is scoffed at by so many in the field nowadays (particularly those who are hyping competing products.). This has led to its undeserved bad reputation as an advertising method that “doesn’t work”. This is nonsense, of course. Banner ads are simply space rented on someone else’s website where you can advertise your wares. It’s where that space is and how you use it that determines whether or not it’s going to work. Banner ads are not just a ‘trend’ and, like their ‘real world’ counterparts, they will never completely lose their effectiveness.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

CPA Marketing

Cost Per Action (CPA), or Pay Per Action, as it is sometimes known, and other forms of affiliate marketing can be a tough learning curve, but there is one method of promoting merchandise or services that is about as close as you can come to ‘copy and paste’. Does that sound too good to be true? It almost is, but it’s completely legitimate, and experienced marketers have been making fortunes with it for years. What is this mystery technique? It’s known as ‘media buying’, or more specifically in this case, online media buying.

Media Buys

This term is not new. For many years now, it has described the process of buying advertising from traditional print magazines, newspapers, radio and television. These are still viable advertising media. Usually, it is bought in bulk and then ‘brokered’ very inexpensively to individual buyers. The Internet is new in this type of advertising market and offers opportunities for marketers who do not have the deep pockets often required for advertising elsewhere.

Essentially, media buys involve buying banner advertising space on websites, with the cost depending on the website’s prominence and traffic, the size of the advertising campaign, the times at which the banners are to be displayed, and other such criteria. Payment for these ad campaigns is generally calculated on the basis of cost per thousand impressions (CPM), which means that, unlike Pay-Per-Click (PPC), where you pay each time your ad gets clicked, with CPM you pay a set rate each time a visitor actually views your ad.

Cheap Clicks

The ad rates are sometimes such that advertisers can end up getting very cheap clicks. Formerly, they had to pay advertising agencies to do all the design work for their campaigns. However, many companies with affiliate programs are now providing their affiliates with pre-made banner ads in various different standard sizes for free, either directly or through their affiliate network.

For the affiliate, in order to start promoting affiliate and CPA offers with banners, all they need to do is to cut and paste a snippet of code. Cut and paste, it’s that simple. No need to wrack their brains to come up with ad copy, spend hours trying to write code etc. It is all done for them.

Summary

Just like any other type of promotional offer, there are ‘tricks of the trade’ that can help increase the chances of success. While you can simply jump in and hope for the best, you are far better off learning from a professional who has already tested and tweaked techniques for maximum profits. By clicking a link in the next paragraphyou will be taken to a course that will show you the ins and outs of media buys and allow you to hit the ground running with confidence.

About The Author

Gift Yourself the Chance to Make Money Online. Go here right now and grab your copy before they’re all gone! CPA Advertising Work From Home.

Foreword By The Editor

Website design is not a difficult subject provided you take the trouble to follow some simple and time-tested rules for better overall website performance. Many people make the mistake of thinking that artistic excellence is what is called for and then get stuck in a morass of conflicting techniques which only end up making the result less efficient. This article by Russel Grant offers a number of easy-to-follow guidelines for keeping you on the right track.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Peak Performance

You need to pay attention to every detail of your website design to ensure peak performance. Many common mistakes are made by both amateur and professional designers who believe that their visitors require an entertaining visual and audio experience when most often that isn’t the case at all.

Take heed of the website design rules that follow and you can be assured of an optimally designed website that will produce the results you are seeking.

Systematic Navigation

Always use an easy navigational system. It should be so simple that even a young child can understand how to move from place to place. Stay away from any form of Flash based menus or even multi-tiered menus as they only serve to add more complication to the layout. If you make things difficult for them, your visitors will leave your site as quick as they arrived. Also, have a sitemap added to the main menu to help them find what they are looking for.

Navigational Clarity

Let it be clear to the user where they are at any given time. When visitors are deeply engrossed in browsing your site, you want to make sure that they know which part of the site they are in. That way, they will be able to browse relevant information or navigate to any section of the site and find their way back just as easily. This is best achieved by ensuring each page has a clear title and a textual ‘breadcrumb trail’ that clearly shows the links they have taken to get where they are. Never confuse your visitors or you will lose them very quickly as they become frustrated.

Splash Pages

Leave ‘splash’ pages for movies and advertisements as they are very often the first impression people have of a website. Made up of pretty designs, they are usually lavish images and graphics with accompanying words such as “welcome to our site” or “click here to enter”. These are merely fancy additions without any real functional purpose at all. They serve only to entertain but if website conversion is your goal (i.e. you want buyers for your products), they can be a big barrier to you achieving your goals.

Banner Ads

Do not use excessive banner advertisements. These are usually placed at the top or bottom of webpages but they are mostly ignored by the majority of web surfers so it is a very ineffective form of advertising and a waste of good space. Instead, provide more valuable content and weave relevant affiliate links into your content. Let your visitors feel that they can buy at will rather than being coerced.

Audio

Use as little audio as possible if you want your visitors to stay a long time and study your content; do not irritate them with your choice of music. Some  sounds can certainly enhance their experience but when played over and over again they can become irritating. It may be ‘cool’ to include music but give your users some form of control such as a mute button or the ability to control the volume.

By using this information on website design you will find visitors to your site stay much longer and will return in the future.

About The Author

The author writes cool stuff. Get more of it at 3d Graphic Design Course.

Foreword By The Editor

In this article by Brian Lett there are ten valuable tips that any affiliate might want to incorporate into their marketing strategy. Marketing should always be the main focus for affiliates and these tips can also serve as the catalyst for even further ideas for success. My thanks to Brian. Please follow the links in About The Author in his concluding paragraph.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Publish An Ezine

Put out a free ezine. You will be able to utilize it to promote your chosen affiliate programs. Better still, put an opt-in form on your website and require visitors to submit their email address to subscribe. Make sure that you also submit your ezine to directories.

Directories

You can develop a directory specifically for affiliate programs. The best strategy is to become a member of an affiliate network. Thereafter, you can choose several affiliate programs to place in your directory. Once you have done this, advertise your free directory for affiliate programs. Search engines have a high amount of trust for directories.

Chat Rooms

Get involved in chat room discussions which pertain to the products or services that you are promoting. Strike up a dialog without attempting to sell and, after a while, you can then mention your product.

Reviews

Write a review on the products you are promoting. Choose about four products, and rate them from one to five. List the pros and cons of each product and give your ultimate approval for the number one product. Explain why you have chosen this product.

Write An Ebook

Author a free ebook which has content appropriate for your niche. Of course, you will want to include links and references to your website throughout this ebook. Make sure that the reader has to visit your website to learn key bits of information which you left out of the ebook.

Advertising

Develop you own unique ads for the affiliate programs you are promoting. This is how you will stand out from others who are promoting the same programs.

Marketing

Promote your affiliate products with article marketing. Write on a topic relevant to your niche, and include a link to the product in the author resource box of the article. Make sure that you give your readers a compelling reason to visit your website by writing a compelling article. Keep your author resource box relatively short. Less than five lines is best.

Offers

Join an offer exchange. Find people who are promoting products which complement those of your affiliate programs. This is an opportunity to trade banner space on each others’ websites.

Forums

Get involved in forums. Providing answers to some of the questions posed will boost your reputation. This will lead to you becoming an expert, at least in the forum. Make sure that you include a link to your website in the signature of your posts.

Open A Membership Site

Develop a member’s-only website or niche social network. Allow people to join for free as a bonus for purchasing the product which you are promoting. Conversely, you can allow anyone to join for free, and utilize this website or network to promote your affiliate programs to its members.

About The Author

Find the best Affiliate Programs at the SOSComplete! Affiliate Network. Drop by and visit us.

Foreword By The Editor

Thanks are due to Soudah Shah for the following article on ‘making money with AdSense’. If on finishing reading you would like to know more, simply click on the links in About The Author at the end of the article and I am sure the author’s expertise will shine through.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Earning From Home

Are you looking for the best AdSense revenue sharing site? Many others want to know. Learning to make money with Adwords has a lot of popular appeal. Unfortunately, it’s harder to learn how to earn money from home than it might seem at first. Let’s take a look at the problem and what you need to know if you’d like to succeed. Remember, there’s no magic solution if you want to make a profit working at home.

Pay-Per-Click Marketing

The majority of people online have run into Pay-Per-Click (PPC) marketing opportunities by now. One of the biggest ones out there is Google AdWords. The problem is that not all the people trying are going to be able to make money with AdWords. It’s that simple. AdWords isn’t going to help you earn more if you don’t know how to earn money from home and don’t have a good system in place.

Article Marketing

Article marketing techniques are commonly used, but it can be hard to make money with AdWords if you can’t get your articles past Google’s algorithms. Selecting keywords can be a real problem, too. You can’t earn money from home without being able to get the words you need at a good price. Even if you make a sale, you don’t end up making a profit in the end.

Options

In the end, what kind of options can you really rely on? What’s the best AdSense revenue sharing site available? If you’d like to make money with AdWords, you need to find a site that’s going to give you a good deal, then work with the experts instead of being on your own. Good sites will require little or no technical knowledge, pay top dollar on your ads, and allow you to keep all or nearly all of your ad revenue and commission income.

The best AdSense revenue sharing site will also make sure you get ongoing training that will help you stay at the top of the game, let you create pages and content with the push of a button, and give you step by step instructions to improve your income potential. If you want to make money with AdWords, you have to know what you’re doing! This means working with sites that have a good plan. Put in the effort to find out everything you can, and you’ll end up really making money!

About The Author

If you are looking for a legitimate work at home opportunities to make money with adsense, then visit, http://videoforward.com/aboutvf.html and get started right now!

Foreword By The Editor

Thanks are due to Justin Harrison for this article on using ClickBank to generate profits on the Internet. Internet profits, or more specifically a World Wide Web income, is not always perhaps as easy to come by as Justin would have you believe (in my opinion) but nevertheless his article is very factual in many ways so maybe he’s just better at it than I am! Anyway, if you enjoy his work please visit his websites by clicking the links in his ‘bio’ at the end.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

About Clickbank

There are more and more people out there that have tried Clickbank and failed because they didn’t know how to go about marketing and advertising their Clickbank products. How do you learn what there is to know about Clickbank and successfully make some sound profits that you can brag about to others? There are several things you need to implement and do with your Clickbank business to make it successful, as outlined below.

Picking relevant, high earning keywords should be done when you set up your Clickbank business. Product selection is important because these are the keywords that people use in their Internet keyword searches. Don’t you want your product to be the one they want to buy? So, take the necessary time and invest some quality learning time towards learning about quality keywords and product selection. It is important that you know your product inside and out when choosing to work as a Clickbank affiliate to make money.

If you don’t know about Clickbank, then let me tell you about them. They are one of the top Internet businesses run today and are very profitable for everyone involved. Sitting at the top of the Internet marketing game, they are making where everyone has advantages to work with them. This means not only the consumers but affiliates and merchants too.

Gravity Score

You should always choose products with high gravity scores. These are the products that people out there are looking for and want to buy. You want to offer those products. If you think about it, you do not have to work quite as hard to advertise a product that people want versus selling a product that is in low demand. After you choose products with high gravity scores, it will be easier to sell them and earn profits from Clickbank.

Making money with Clickbank is also pretty easy when you use article marketing and blog writing in your Internet marketing campaigns. Research everything you can about the products you are selling so you can share as much information about relevant topics and products as possible. Write articles, do product reviews, set up your own blog and send out an email newsletter. Take your articles and place them on all the top article submission directory sites. Remember you are essentially advertising with your articles and blog, so always include the backlink to your Clickbank store or other appropriate backlink. Your goal is to get your link out there in as many places as possible. This is what will lead to the most profits with Clickbank and a way to make you a super Clickbank marketing affiliate.

Google Adwords

A lot of people are using Google Adwords in their Clickbank advertising campaigns to make a lot of money. The secret is learning how to operate Google Adwords. Learn as much as you possibly can about the topics and all information regarding Google Adwords. Become an expert in Google Adwords. Becoming a master with Google Adwords is vital if you really want to make money with Clickbank. Most people just don’t take the time to learn about it but if you do you can really benefit money wise from it. You should pay special attention to keywords, content and web page design when using Google Adwords. Google Adwords has proven to be one of the most successful ways to make money if you know how to use it.

Google Adwords utilizes a multitude of templates for you to pick from to either build your website with or to compliment your website, including text, image and video display formats for your website page customization. After picking your keywords, Google Adwords takes those keywords and uses their ‘contextual targeting technology’ that is very advanced technology to analyze your webpages and match ads within their network to your content that is complimentary to your business.

Article Marketing

When pursuing your Clickbank business, it is wise to start using article marketing. A lot of people read articles and you can really gain a lot of traffic from using them to your advantage. Write about your products, learn about your products and research your products. Become a niche master in the topics of your products and write articles about everything you learn. Always include your backlink and submit your articles to the top article directory submission sites that are all over the Internet. You can set up your own blog and post daily posts about your topic. Gain a following that has an email opt-in list to sign up with. Send out regular postings and special emails with valuable information and or promotions. Communicate with your traffic flow and try to get more traffic flow from implementing these ideas into your Clickbank business campaign.

About The Author

Justin Harrison is an internationally recognised Internet Marketing expert who recently published a free report called the ClickBank Success Report which reveals cutting edge strategies for ClickBank vendors and affiliates.

Foreword By The Editor

I expect you have heard it before but not enough Internet marketers promote their businesses by means of press releases. This article by Elisa Whealer goes over some important points to bear in mind if you want to take advantage of this widely under-used publicity method.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Surprising Times

The times will surprise you: it is no longer like it was before. If you think the only options you have are the more traditional ways to promote your company, think again. For many years now, the power of the Internet has touched millions. Small time and big time businesses, regardless of their fields, share a commonplace wherein balance is attained.

The Power Of The Internet

Due in large part to the millions with access, the Internet has given small businesses a fighting chance against the more established firms. But you must be clear in your own mind about what to do. Have a clear plan on what you wish to do and accomplish with your release. Even with the fact that the Internet is overly beneficial, it is still necessary to do your own research on online press release submission.

Some Important Points

Your Customers

It is time to actually re-analyze your business and decide its direction. Start by determining your target market. If you are vague here, your efforts will have no focus, seemingly like a bunch of arrows hitting all points but the target. If you are lucky, then you may hit the mark. But most often, not. Therefore, deal with this matter first.

Do Some Research

This research involves two parts: a.) knowing the characteristics of your target market; b.) knowing what media will be right for you. Having some data to work with here will clarify these items of interest. They are all essential in order to come up with the most suitable release for your business. For it to convey the most apt content needed for your business to prosper.

Press Release Writer

It does not matter if your release writer is from within your organization or an outsource contact. What matters is the experience of writing releases. Certainly, you desire nothing but a truly efficient press release that will bring in favorable outcome. And this will be made possible by an experienced PR writer.

A truly absorbing press release exists simply because of the writer. Inefficient releases can be singled out based on their poor quality content.

A Simple Message

When submitting for news distribution, make sure that you keep the message simple in your release. What does this mean? It merely means you make it brief, with substance, and most of all, no fluff. Plain content is most favorable since it is understandable for the readers. Otherwise, it will be discarded.

Online Submission

You can submit at many PR distribution websites. Read the guidelines at each, and see which of these will fit your needs. There will be free submissions and those that will be available for a fee.

With paid news distribution services, there will often be add-on services. If you think you are getting good value, it will be your choice as to which service to go for.

Online Distribution

Besides the usual way of circulating press releases, the Internet is exceptionally capable of doing the job. Every year, it brings in more and more user, thus improving your chances of being noticed.

If properly done, release distribution online is highly effective, giving you an edge against your giant rivals.

About The Author

Increase your web visibility when you submit a press release online. I-Newswire offers paid and press release distribution services.

Foreword By The Editor

The following article on affiliate marketing by Robert Hillman (see his short bio at the end) is a reminder of how low-cost marketing can still be done by utilizing  a proven and still useful techniques that is sometimes overlooked. Further information on affiliate marketing can be found on this site.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Overlooked Traffic

There is a very efficient, yet often overlooked method of generating inexpensive website traffic and boosting sales online. It is by using affiliate marketing and joint ventures. In a lot of cases it is sometimes better to concentrate on those things that some people often overlook because it can mean taking our share of a lot more free traffic.

Affiliate Programs

Affiliate marketing is relatively easy to understand. We have the option to sell someone else’s service or products and receive a piece of the action or we can ask others to sell our own products and offer them a similar deal. The second option, of course, uses one of the best business practices around: the practice of using ‘leverage’.

The Benefits

Now what are the benefits of affiliate programs and why do they generate cheap website traffic? First of all, if you use the pay-per-sale model of bonuses, you do not spend any money for advertising and traffic generation until the actual sale takes place. You sell first and you pay later. This way you do not have to set up an advertising budget and can start your business at a very low cost (just for setting up your affiliate programs).

Another great advantage of affiliate programs is that we know that our partners will send good qualified traffic to our site. They will be motivated to give us good quality traffic just as much as we want to receive it. This will result in heaps more traffic and more possible sales.

Joint Ventures

The other great thing about affiliate programs is that it allows us to form joint-ventures with lots of other people. This increases our leverage once again, we should try to create as many of these alliances as we possibly can. It will increase our website traffic yet again, and still is a very low cost exercise.

Joint ventures can help you to easily build up valid and high quality links to your web site and consequently attain higher positions in search engine ranking, which in turn is another great source of targeted and cheap website traffic. As you see, affiliate programs can be a good source of cheap website traffic, even though they have been a bit forgotten in the whirlwind of  modern SEO techniques.

About The Author

Robert M Hillman is a Cheap Traffic enthusiast, to find out more about how to get Cheap Website Traffic please visit http://www.getsitetraffic.me/.

Foreword By The Author

What are ValuePaks? It’s the term we coined to describe a collection of software and/or ebooks focused on a particular theme or market segment and specially put together to sell at extreme bargain rates. There are currently six of them but more will be added as time goes by so as to widen the field and to keep the selection fresh for our affiliate sales force. Come back often to see the latest additions.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Bronze ValuePaks

The first in this collection is called the Motivation And Inspiration ValuePak, which is centered around the theme the title describes and consists of fifty valuable ebooks covering the subject from a variety of angles. The second is the Self Improvement For Success ValuePak, which is a similar concept and, once again, the title is descriptive of its content. This is also made up of fifty ebooks. Bronze ValuePaks sell at the amazing price of only $7.00 each.

Silver ValuePaks

The third is called Webmaster Tools (The Ultimate Collection) ValuePak, which almost exclusively consists of software, much of which is extremely useful, while the fourth in the series is called the Foreign Language Phrase Books ValuePak, which is made up entirely of ebooks. These two Silver ValuePaks sell for just $14.00 each.

Gold ValuePaks

The Web Advertising And Promotion ValuePak comes next, followed by Great Kitchen Recipes, both of which are Gold ValuePaks which are fantastic bargains at only $21.00 apiece.

Every one of these special collections was created exclusively for 101 Internet Answers and can only be bought through an appointed affiliate. Every one of them also represents extreme value such as you are very unlikely to find elsewhere.

Reviews

We shall be reviewing them individually in future articles so that you can get a greater appreciation of their value but if you have a particular current interest in any one (or more) of them, just click on its link below to get more information.

• Foreign Language Phrase Books
  
• Great Kitchen Recipes
  
• Motivation And Inspiration
  
• Self Improvement For Success
  
• Web Advertising And Promotion
  
• Webmaster Tools